Privacy Policy

Last Updated: July 3, 2026

Signal & Journey respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, contact us, download resources, subscribe to our communications, complete forms, participate in surveys or research, or engage with our services.

This Privacy Policy applies to information collected through signalandjourney.com, related website pages, contact forms, downloadable resources, email communications, consultations, surveys, and other online or business interactions with Signal & Journey.

By using our website or providing information to us, you agree to the practices described in this Privacy Policy.

Who We Are

Signal & Journey provides customer experience, customer intelligence, voice-of-customer, customer journey, digital storefront, reputation, and related consulting services.

For purposes of this Privacy Policy, “Signal & Journey,” “we,” “us,” and “our” refer to Signal & Journey, LLC.

Information We Collect

We may collect personal information and business information in several ways, including when you visit our website, complete a form, request information, download a resource, subscribe to emails, schedule a consultation, participate in a survey or interview, or become a client.

The types of information we may collect include:

Contact and Business Information

We may collect information such as:

  • Name

  • Email address

  • Phone number

  • Company or organization name

  • Job title or role

  • Business address

  • Website URL

  • Social media profile or business profile links

  • Industry or business type

  • Information you choose to include in messages, forms, or consultation requests

Client and Service Information

If you engage Signal & Journey for services, we may collect information needed to understand your business, customers, operations, digital presence, reputation, customer feedback, journey gaps, or service needs.

This may include:

  • Business goals and challenges

  • Customer feedback or review data

  • Website, Google Business Profile, and social media information

  • Survey or interview responses

  • Customer journey details

  • Service process information

  • Notes from meetings, calls, workshops, or consultations

  • Project documents or materials you choose to share with us

Please do not send us sensitive, regulated, or confidential information unless we have agreed in writing to receive it through an appropriate secure method.

Website and Usage Information

When you visit our website, we may automatically collect certain information about your device and activity, such as:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages visited

  • Time spent on pages

  • Links clicked

  • Referring website

  • General location information

  • Website performance and analytics data

This information helps us understand how visitors use our website and how we can improve it.

Email and Marketing Information

If you subscribe to our emails, download a resource, or interact with our marketing communications, we may collect information such as:

  • Email address

  • Subscription preferences

  • Email opens

  • Link clicks

  • Form submissions

  • Responses to campaigns or messages

You may unsubscribe from promotional emails at any time by using the unsubscribe link in the email or contacting us directly.

Survey, Interview, and Research Information

Signal & Journey may conduct customer research, interviews, surveys, workshops, listening sessions, or voice-of-customer work for our own business or on behalf of clients.

Depending on the project, we may collect information such as:

  • Survey responses

  • Interview notes

  • Feedback themes

  • Customer experience details

  • Opinions, preferences, or business insights

  • Audio or video recordings, if you consent to being recorded

When research is conducted for a client, additional privacy terms may apply under the applicable client agreement or research notice.

How We Collect Information

We may collect information directly from you when you:

  • Visit our website

  • Complete a contact form

  • Request a consultation

  • Download a guide, checklist, or other resource

  • Subscribe to our email list

  • Respond to a survey

  • Participate in an interview or research activity

  • Attend a webinar, workshop, or event

  • Communicate with us by email, phone, social media, or other platforms

  • Purchase or inquire about our services

We may also collect limited information from publicly available sources, such as business websites, Google Business Profiles, review platforms, LinkedIn, social media pages, and other public business listings.

How We Use Information

We may use the information we collect to:

  • Respond to inquiries and consultation requests

  • Provide services, proposals, reports, assessments, and recommendations

  • Communicate with clients and prospective clients

  • Deliver downloadable resources, newsletters, and updates

  • Improve our website, content, services, and customer experience

  • Analyze website performance and visitor behavior

  • Conduct surveys, interviews, research, and voice-of-customer analysis

  • Develop customer journey insights and business recommendations

  • Personalize communications where appropriate

  • Market our services to businesses that may benefit from them

  • Maintain the security and functionality of our website

  • Comply with legal, accounting, contractual, and administrative obligations

  • Protect our rights, business, users, clients, and website

Use of Artificial Intelligence and Digital Tools

Signal & Journey may use digital tools, analytics platforms, automation, artificial intelligence, or related technologies to support our business operations and service delivery.

These tools may help us organize information, summarize feedback, identify themes, analyze customer experience patterns, prepare reports, improve communications, or support internal workflows.

We do not intentionally submit sensitive personal information, protected health information, financial account information, Social Security numbers, or other highly sensitive data into AI tools unless specifically authorized and appropriate safeguards are in place.

Clients should not provide confidential, regulated, or sensitive information for AI-assisted analysis unless agreed to in writing.

How We Share Information

We do not sell your personal information in the ordinary meaning of the word.

We may share information in limited circumstances, including with:

Service Providers

We may share information with trusted third-party vendors who help us operate our business, website, email communications, analytics, scheduling, customer relationship management, document storage, payment processing, research, or other business functions.

These providers are only permitted to use information as needed to perform services for us.

Clients

When Signal & Journey performs research, customer experience analysis, surveys, interviews, or consulting work for a client, information may be shared with that client according to the scope of the project, consent provided, and applicable agreement.

Whenever appropriate, we may summarize, anonymize, or aggregate findings before sharing results.

Legal or Safety Reasons

We may disclose information if required to do so by law, legal process, court order, subpoena, government request, or if we believe disclosure is necessary to protect our rights, safety, business, clients, users, or others.

Business Transfers

If Signal & Journey is involved in a merger, acquisition, sale, restructuring, or transfer of business assets, information may be transferred as part of that transaction.

Cookies and Tracking Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies to improve functionality, understand visitor behavior, measure marketing effectiveness, and enhance user experience.

A cookie is a small file placed on your device that helps a website remember information about your visit.

We may use the following types of cookies or tracking technologies:

Necessary Cookies

These help the website function properly and may be required for basic features, security, forms, or navigation.

Analytics Cookies

These help us understand how visitors use our website, including which pages are visited, how long visitors stay, and how users interact with content.

Marketing Cookies

These may help us measure the effectiveness of marketing campaigns or provide more relevant content and communications.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect how the website functions.

Email Communications

If you provide your email address, we may use it to send you requested resources, respond to inquiries, provide service-related communications, or send marketing updates.

You can unsubscribe from promotional emails at any time by clicking the unsubscribe link in the email or contacting us directly.

Even if you opt out of marketing emails, we may still send administrative, transactional, or service-related communications.

Data Retention

We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, respond to inquiries, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, and support legitimate business needs.

The length of time we retain information may vary depending on the type of information, the reason it was collected, and applicable legal or contractual requirements.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, disclosure, misuse, loss, or alteration.

However, no website, email system, online platform, or method of electronic storage is completely secure. We cannot guarantee absolute security.

Please do not submit sensitive or confidential information through general website forms or unsecured email.

International Visitors

Signal & Journey is based in [Insert Country/State]. If you access our website or provide information from outside that location, your information may be transferred to, stored in, or processed in the United States or other locations where our service providers operate.

By using our website or providing information to us, you understand that your information may be processed in jurisdictions that may have different privacy laws than your place of residence.

Your Privacy Choices

Depending on where you live, you may have certain rights regarding your personal information.

These may include the right to:

  • Request access to personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of certain personal information

  • Object to or restrict certain processing

  • Request a copy of certain information

  • Opt out of certain marketing communications

  • Withdraw consent where processing is based on consent

  • File a complaint with a privacy or data protection authority

To exercise privacy rights, contact us at:

Email: [Insert privacy/contact email]

We may need to verify your identity before responding to a request. We may also deny certain requests where permitted or required by law.

Additional Notice for California Residents

If you are a California resident, California privacy laws may provide you with additional rights.

Depending on how you interact with us, you may have the right to request that we disclose:

  • The categories of personal information we collect

  • The categories of sources from which we collect personal information

  • The business or commercial purposes for collecting personal information

  • The categories of third parties with whom we share personal information

  • The specific pieces of personal information we have collected about you

You may also have the right to request deletion or correction of certain personal information, and the right not to be discriminated against for exercising your privacy rights.

Signal & Journey does not sell personal information in the ordinary meaning of the word. If we use advertising or analytics tools that are considered “sharing” under certain privacy laws, we will provide applicable choices as required by law.

To submit a California privacy request, contact us at:

Email: [Insert privacy/contact email]

Children’s Privacy

Our website and services are intended for business users and individuals who are at least 13 years old.

We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete it.

Third-Party Websites and Tools

Our website may link to third-party websites, platforms, tools, or resources. We are not responsible for the privacy practices, content, or security of third-party websites or services.

Your use of third-party websites and platforms is governed by their own privacy policies and terms.

Publicly Available Information

As part of our services, Signal & Journey may review publicly available business information, such as websites, Google Business Profiles, customer reviews, social media pages, public directories, and other public-facing materials.

Information that is publicly available may be used to evaluate customer experience, digital presence, reputation, service gaps, or business opportunities.

Call, Meeting, and Workshop Recordings

We may record calls, meetings, interviews, workshops, or research sessions only when appropriate and with notice or consent where required.

Recordings may be used for note-taking, research accuracy, training, service delivery, internal review, or project documentation.

You may choose not to participate in a recorded session or may request that recording stop, subject to project requirements.

Aggregated or De-Identified Information

We may use aggregated, anonymized, or de-identified information for business purposes, including research, reporting, trend analysis, marketing, service development, presentations, or thought leadership.

This type of information does not identify you personally.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy or would like to exercise privacy rights, please contact us:

Signal & Journey
Website: signalandjourney.com
Email: [email protected]